Why SEO and Social Media go hand-in-hand!
It used to be that when you were sitting down to strategize online marketing there would be a strategy for search engine optimization (SEO) and a strategy for social media. The gap between SEO and Social media has dwindled so much that one could almost say you can’t do one without doing the other.
The days of keyword stuffing, linking anywhere and everywhere and other black hat SEO tricks are long over. Google, Bing, Yahoo and other search engines have smartened up. Searches are no longer about the person imputing data but it’s now all about the user experience. Which is how it should be.
Social media plays an imperative role because it sends social indicators to search engines, helping them identify real, useable and engaging content. Anyone watching out for your best interest will tell you that content is king, whether it’s for your website, seo or social media the most important part of any online strategy is having high quality, original content.
Blogs are a perfect example of how to use SEO strategies and integrate them with social media aka why they go hand-in-hand. Do you know how valuable a blog can be to both social media and your seo? Think about it like this. Your marketing professional has written a blog related to your industry. They posts it up on your website, they then proceed to optimize it for search engines, now what? Well they have a few options. They can sit and wait for google to organically index the blog and for people to find the blog and website all on their own. OR, what they can do, is take this blog and cross promote it on places that will then direct traffic to their site i.e. post a link on facebook. By now you’re probably starting to see the correlation between social media and SEO. Keep in mind, this is just one example and really simplifies the importance of one another.
Some might tell you to put all your eggs in SEO, others might tell you to put it in social media, well here at LRT we like to see you need a little bit of both. Any well thought out marketing strategy for online success should include both, especially for small and local businesses. If you would like a FREE estimate on social media, seo or website development, please do not hesitate to call us at (530) 879-9261.
LRT is a marketing and graphic solutions company specializing in web design and development, SEO, blogging and content creation, social media management, and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to work with you on your next website development project from responsive to mobile, we can do it all. Talk to the experts today!
Call us at (530) 879-9261 or toll free (888) 934-6578 for a creative, innovative and successful website that is sure to drive traffic straight to your front door.