Want to have a love affair with Twitter? We can help.
Want to have a love affair with Twitter? We can help.
Your company is already in love with its social network of choice, but now it’s time to expand – you want, you need, to have an affair. You’ve done your research. You’ve seen the results and the results are in: Twitter is your gal.
You’ve realized the marketing opportunity available from expanding past just facebook and are now beginning your torrid love affair with Twitter. You know you need to create a twitter account you just don’t know where to start. That’s okay – we can help. Here’s a few easy ways to enhance your Twitter Business page.
- Remember that twitter should be a part of your company’s overall marketing strategy so it’s important to create a username that works as a part of your company’s overall message and branding.
- Customize your Twitter profile photo – this should work with your header photo, background and layout to continue to brand your company. Your twitter profile photo (along with your header photo and background) should be part of your company’s larger marketing strategy. Here’s your opportunity to increase company impact, awareness and recognition.
- Customize your header photo – create this image in collaboration with your profile photo and background. This will help to increase your company brand and its impact, awareness and recognition.
- Customize your background and layout – again, this is part of your marketing strategy so should work with your header and profile picture to help brand your company. The background is your best opportunity to optimize your brand because it gives you the most amount of space. Use a professional graphic design team to help provide expert insight to what will work and what wont.
- Make sure that your profile is completely filled out and optimized to enhance your business. Remember there are hundreds of thousands of businesses also on twitter so make sure to mention what makes your business different and unique.
- This probably goes under tip # 5 but I want to reiterate the importance of making sure to include your website on your twitter. A huge point of social media is to eventually drive people to your website – so make sure that you have the website listed so you can enhance your website traffic.
- Link to your FB – posts tweets to your FB page. This is a great way to get people interested in your twitter account. For the busy individual this is a great solution – you post once and it posts to both social mediums. That being said, as of right now, twitter and FB works very different so the verbiage, hashtags and photos that work on twitter – might not necessarily work the same on facebook as it does on twitter.
- Create a widget to add to your website – this essentially creates a widget on your website with tweets. This helps drive traffic from your website to your twitter – just as twitter will drive people to your website.
- Create a twitter culture – start with your employees to create a dynamic twitter culture. This will help your twitter page get the jump start it needs. It will eventually make it easier to spread to your customers when it’s already popular. That being said, part of creating a twitter culture means…… (see tip 10)
- Creating a twitter culture means…. You also need to create a popular #hashtag branded towards your business. Whether it’s your company brand or a company product, or heck even a company saying it’s imperative to come up with something that can be identified with your brand. Examples of this were seen throughout the super bowl.
A few examples:
- Volkswagen = #gethappy
- Go Daddy = #thekiss
- Bud Light = #therewego
- Best Buy = #infiniteanswers
These are just ideas get your mind going about potential ways your company can use a hashtag to create awareness and recognition for your company.
LRT is a marketing and graphic solutions company that serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, or Sacramento. We would be more than happy to work with you on your next social media or marketing strategy- talk to the experts today!
Call us at (530) 879-9261 or toll free (888) 934-6578 for a creative, innovative and successful social media or marketing campaign that is sure to drive traffic straight to your website.
