Tips To Improve Your SEO to Attract Holiday Shoppers
With Christmas coming up fast, more and more people are flooding the Internet in last-minute attempts to find great gifts. If you own a business, you know how important it is to grab the attention of these individuals and get them to spend money on your products. What should you do to accomplish this? Updating the SEO on your website is one option you shouldn’t overlook.
SEO is a wonderful way to bring fresh traffic to your website without pushing your marketing budget too far. Even if you only manage to capture a tiny percentage of the millions of people who shop each holiday season, you can still turn your website into a sales magnet.
Research and Implement New Keywords
When it comes to holiday SEO marketing, one of the best things you can do is update the keywords you use on your website. However, you shouldn’t merely replace the keywords you already have. You need to add special holiday keywords that you know consumers are currently using. Pay attention to trends. What are the hot items this season? What are people looking for to put under the Christmas tree? Note the keywords relevant to your industry and go from there – don’t randomly select keywords that have nothing to do with your niche. Remember though, Content is king and keyword stuffing will get you nowhere. A strategy is imperative to a successful SEO campaign.
Introduce a Holiday Sales Page
Take the time to add pages specifically for holiday promotions and sales. You might create an individual page for each holiday sales item or simply create one page dedicated to promoting deals. Don’t forget to use SEO when you do this. For example, countless shoppers have to keep a budget in mind as they browse. Make it easy for them to find you with pages that carry titles like “Gifts Under $10” or “Best Tech Gifts On A Budget.”
It’s not too late. Use the tips above to nab those holiday shoppers and enjoy increased profits or give us a call and let us do it for you!
LRT is a marketing and graphic solutions company specializing in web design and development, SEO, blogging and content creation, social media management, and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to work with you on your next website development project from responsive to mobile, we can do it all. Talk to the experts today!