The Psychology of Social Media: What Drives Us to Engage Online
What compels people to socialize on the Internet? What makes us want to do what we do? If you’re a business owner, you know the importance of discovering the answers to these questions. The information below will make things more clear and set you on a course to success.
Why We Share
People like to contribute to their social group. It gives them a rush of satisfaction and a sense that they’re connecting with those around them. Internet users also share because they want friends and family members to get a sense of who they are and what they like. They want to strengthen bonds in some way. It’s a great way to stay connected with family and friends, near and far.
Why We Post
It’s no secret that humans love to talk about themselves. However, talking to others face-to-face can be awkward and messy. When you post online, you have time to think things through and refine your words. When you don’t have to read facial expressions or catch social cues, you can say more. Viewing what you wrote on Facebook or elsewhere can actually increase your self-esteem. People also like to post about their possessions, and this is something for a business owner to remember.
Why We Comment
Commenting is a way for consumers to interact and forge relationships. They use comments to entertain, educate, and help their peers. Comments are a tool for processing information and an outlet for expressing opinions.
Why We “Like”
Believe it or not, we “like” things on Facebook because we want to connect with the people we love. If somebody “likes” something you posted, you might feel compelled to return the favor. This keeps the cycle going. A person will also “like” something to show their personality and interests to the world. From a business perspective, this is important.
Engagement is crucial and imperative aspect of social media. Do you need help with your social media presence? LRT Is here to help. Schedule a FREE consultation today.
LRT is a marketing and graphic solutions company specializing in offset printing, marketing, social media, graphic design, signs, banners, vehicle graphics, social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your marketing, social media, web development or other marketing and graphic design project – we can do it all. Talk to the experts today!