The Difference between Offset Printing and Digital Printing and Why It Matters
If you need to have something printed for your business, you’re probably feeling confused by your options. What is the best thing for you, your employees, and your customers? It’s just printing – does it really matter what you choose? Actually, it does. Before you make your final decision, take the information below under consideration.
Offset Printing
Offset printing gets its name from the fact that the ink isn’t directly printed onto paper. An image is placed on an aluminum plate and then transferred to a rubber blanket. Once that step is complete, the blanket is pressed against a sheet of paper. Because it was the standard printing method until recently, many people consider it to be traditional. Only skilled professionals can operate the press that gets the job done. Offset printing can provide spot color (PMS) or four color work (CMYK) and suits large projects better than digital printing. The more you want to print, the less you will pay overall.
Digital Printing
Digital printing is the fastest method, much to the joy of those who don’t have a lot of time. Though the quality is consistent, you pay the same price no matter how much you print. This option is accomplished by taking a digital file and moving it to a digital copy machine. Toner is used instead of ink, and setting everything into motion only involves a few clicks here and there. It’s quick and easy way to get what you want for your business.
Why Should It Matter What Printing Method You Use?
Both printing methods are valid, but it’s important to know what will do you the most good in the long run. Digital may be fast, but it lacks the crisp colors and warmth that offset printing brings. You want to impress your community, and you don’t want your competition to step ahead of you. With offset printing, you can use custom finishes and print your content on a variety of papers. In the end, go with what you know will get results.
LRT is a marketing and graphic solutions company specializing in offset printing, marketing, social media, graphic design, signs, banners, vehicle graphics, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your marketing, social media, web development or other marketing and graphic design project – we can do it all. Talk to the experts today!