Overhauling Your Brand with Social Media
Current circumstances have made it necessary for you to give your brand a complete overhaul. How do you increase your chances of success using social media? What do you need to do to change public perception?
Review Your Online Status and Unify Your Accounts Using Graphic Design
Before you do anything else, it’s important to make a list of your social media accounts. This takes the difficulty out of determining what needs to be updated. Work out a design scheme that will help you unite your accounts. Think about your limitations and work with them to create graphics sure to impress. Don’t rush or focus too much on one thing. Don’t make something public until you’re truly happy with it. Stay away from fads. If you want to do well, you have to be patient and tread carefully.
Pull Together a Social Media Management Team
It’s not enough to tweak your logo or throw a few fresh colors into your Facebook layout. You need a team of experienced individuals behind you if you want to give your brand a reboot. Let them post updates, respond to comments, and handle any difficult situations in your place. No matter how slammed they are with work, they should always be consistent and use a certain tone. Make sure they’re prompt in their actions – slow customer service will make people question your sincerity. This may set you back and delay your goals.
Post Pictures and Videos That Show a New Side of Your Business
Some people see businesses as cold and unfeeling. Show the human side of your brand by releasing pictures and videos that center around your office. Encourage employees to smile and interact with the camera. Showcase upcoming products or ask people what you can do to serve them better. Run contests or giveaways. It’s up to you and what your budget allows. Remember – you can’t change your brand overnight. It may be weeks or months before you see any results. No matter how frustrated you are, don’t fall back into old habits.
Whether you want to fix a tarnished reputation or simply give your business a modern makeover, the tips above may give you a suitable starting point.
LRT is a marketing and graphic solutions company specializing in web design and development, SEO, blogging and content creation, social media management, and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more then happy to meet with you about your social media or web development, we can do it all. Talk to the experts today!