How to create good web content in 6 easy steps
The days of keyword stuffing and black hat SEO tactics are behind us! The internet world has demanded algorithms based on genuine, relevant, content. This is a great thing – to those who know how to create original content, to those who don’t – it might seem a little bit scary. Take a step back, take a deep breath and remember that this is a great opportunity for you and your business to brand yourselves as industry experts.
So we now know you need to create good content. Now what? How do you create good content? Well LRT is glad you asked. We’ve got a few tips to help you create good content.
- Be creative. Using the same content that is industry standard is boring. You won’t stand out with your fans and you certainly won’t stand out with the search engines.
- Create original and rich content. Being creative is a step in the right direction, but being creative and producing completely original content will put you in a league of your own. If you have the ability to think outside the box and produce the content you will come out as industry leaders in your field.
- Understand your target audience. Knowing who your target audience is will help you write content that thrives. If you’re writing content for 30 something year olds but the people who buy your product are actually 50 year olds – you’re going to have a big problem. Understanding their age, income, culture will really make a difference.
- Relatable. Creating content that is full of technical jargon only works in a few industries – and even then, is a little too much. Create content that is relatable to an average reader. Technical terminology usually drives people away. Try writing content the way you would have a conversation – people are more likely to keep reading when you write the way you speak. Throw in a joke too, people always appreciate a good laugh.
- Strategize and Organize. It’s important to come up with a concrete plan for your content creation. Creating a strategy before writing and organizing your thoughts will help create good, relevant content
- Strong call-to-actions. As with any good content – it’s always important to have a strong call to action. Whether it’s asking someone to get a quote, sign up for a newsletter or follow you on social media it’s important that you have some sort of lead generating action because after all that is the underlining goal of all successful content.
LRT is a marketing and graphic solutions company that serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, or Sacramento. We would be more than happy to work with you on your next marketing and content creation project – talk to the experts today!
Call us at (530) 879-9261 or toll free (888) 934-6578 for a creative, innovative and successful marketing and content creation that is sure to drive traffic straight to your website.
