Do The Fonts You Use On Your Business Card Really Matter?
You know the benefits of business cards, and you’re ready to release your own into the world. However, you may not be aware of the fact that the fonts you use are crucial to your success. Why is this the case? Why should you care about choosing the right fonts for your business cards? Do people really notice? Is it a big deal?
Fonts Emphasize and Compliment Your Brand
When you create a business, you also create a brand. This brand gives your customers a window into what your business is. Thus, you need to pick a font that meshes with it. For example, if your business card is for a law firm or funeral home, whimsical fonts won’t do you any favors. Use common sense and do your research before you finalize something. It may take some time – however, it’s worth it in the end. Talk to someone you trust (you have our number) about the fonts you like and get their reaction.
They Portray a Commitment to Your Customers
Business cards say a lot about your commitment to your customers and your chosen industry. If you have a font that everybody under the sun uses, you give the wrong impression. For example, many people hate the comic sans font. You may save money on graphic design if you go this route, but it’s not worth it. If you use it, you repel these individuals and damage your overall success. You want people to know you’re serious – you want them to take you seriously. Don’t go online and grab the first font you find. Put real thought into the decision.
Business cards are essential to the well-being of anyone who wishes to succeed in their field. You know that these cards make a big difference, but you may think that fonts carry little weight. This isn’t the case. Fonts say a lot about you, and you can’t afford to go the lazy route. Put in the research and ask the people you know for help. Think like a customer and don’t rush the process. If all else fails, talk to us. We have experience with choosing fonts that work.
LRT is a full service marketing and graphic solutions company that provides. promotional products, custom apparel, letterhead, business cards and graphic solutions nationwide. If you’re located near our headquarters in Chico, CA we also offer in-house graphic design consultations in our state-of-the- art graphic design studio. For the surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, or Sacramento please email or call us to schedule an appointment, we will work with you to get your promotional items and custom apparel needs taken care of.
For the industry experts in promotional items, custom apparel and visual solutions, give LRT a call TODAY to get a FREE quote at (530) 879-9261 or toll free (888) 934-6578