4 Tips to Make the Most of Social Media Advertising
More businesses then ever before are taking advantage of social media advertising, but many aren’t getting the results they want. If your own business is struggling to grow, you might not be taking the right approach. You need to make the most of your advertising opportunities on social media and take on new strategies, and the information below will help. Remember, LRT is here to help you through the process with FREE social media consultations.
1. Advertise Any Discounts
A discount doesn’t have to be linked to a major holiday or sales event. For example, you can tell potential customers that you decided to reduce the price of something simply because it’s Wednesday. People are more likely to click on something when they think they can save money, and it’s important to take advantage of this. You can also offer discounts for new memberships and certain payment plans. It’s all up to you.
2. Specify What the Price of Something Is Right Away
When you state what something costs at the start, you’re less likely to get customers who will click on the ad, decide you’re asking too much, and go away. You want quality clicks – clicks that will lead to sales. People will know what they’re getting, and if they click on the ad, they’re serious about investing. You will save pay-per-click costs where applicable.
3. Create a Call to Action
Some businesses place a “Learn More” button in their ads when they use Facebook, and you should, too. You want people to react to your ad and develop a desire to discover what you’re all about. You want them to take action and book a vacation with one of your travel agents, sign up for a service, or watch a video. There are seven button options on Facebook, and one of them is sure to work for you.
4. Test out Different Versions of an Ad
Some ads are more successful than others, and it’s up to you to figure out what gets the most clicks. This is the time to experiment and make multiple versions of an ad. Use different text, pictures, etc. and see what happens. Note the ads that get the most attention and remove those that get little or no attention. It could take some time, but you will eventually figure out the best formula.
LRT is a marketing and graphic solutions company specializing in offset printing, marketing, social media, graphic design, signs, banners, vehicle graphics, social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your marketing, social media, web development or other marketing and graphic design project – we can do it all. Talk to the experts today!