4 Content Marketing Myths
Though the use of content marketing grows with each passing day, many business owners still hold certain assumptions that need to be debunked. Do you believe any of these myths?
1. Content Marketing Is Practically Free
If you think content marketing costs next to nothing, you’re mistaken. This brand of marketing requires an ongoing budget and a willingness to commit. You can’t throw millions into a television ad and then panic at the thought of spending more than a few hundred dollars on excellent, consistent content.
2. It’s A Good Idea To Outsource Writing To The Lowest Bidder
When you have limited finances, it’s tempting to hire someone who offers the lowest possible rates. However, doing this lessens your chances of thriving. People with low rates tend to be new to the world of writing, and their work will not be of high quality. You will wind up wasting time. You will get stuck in endless revision cycles. It’s better to get someone with experience and a decent reputation to handle the content.
3. You Will Lose Customers In The Long Run
Some individuals fear that content marketing will eventually bring disaster to the table. After all, if a business hands out knowledge, customers won’t need to use the business anymore. But it’s not that simple. People who try to do things without professional assistance end up in tight spots. They don’t put quality at the forefront, and they will make costly mistakes. Once they’re ready for someone to step in and fix things, you will be there.
4. Content Marketing Gives Quick and Easy Results
If you go into content marketing expecting immediate success, you set yourself up for disappointment. It could be as long as six months before you start to see the fruits of your labor, and this is something to keep in mind.
When you carry misconceptions about content marketing, you frustrate yourself and anyone associated with your business. You make it harder to take advantage of this great tool. Take the information above under consideration as you move forward.
LRT is a marketing and graphic solutions company specializing in marketing, social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your marketing, social media, web development or other marketing and graphic design project – we can do it all. Talk to the experts today!