Why a Well Designed Website Can Help Your SEO
Did you know that your website design can affect your SEO? When coming up with a strategic SEO plan make sure that your website design (and development) is not left out. There is nothing worse than having a solid plan for keywords, content, linking, link building and realizing that you forgot to include one of the most important aspects – website structure.
Just to clarify, when I use the word website design in this instance – I’m not referring to the aesthetics but rather the functionality of the website. While we love nothing more than an aesthetically pleasing website – the real importance is in the usefulness of a website.
It seems quite obvious that a website structure is an important aspect in creating a website, but you’d be surprised by how many people neglect to design their website for the average user.
It’s simple –www.autopilotseo.co.uk for SEO includes that of your website structure. Basic things to help keep in mind when building your website are:
- Navigation – how easy is it to find basic information. Is there a drop down menu that easily points you to the right page or does your user have to spend 10-15 minutes just to answer a basic question? Your site navigation is one of THE most important parts of SEO – it helps show google, bing ,yahoo and other search engines where to crawl on your site. It shows the hierarchy, the relevance and so on. Neglecting this will hurt your organic SEO which is no bueno. The fewer number of clicks to find the desired page the more likely search engines will enjoy your website.
- URL Structure – Make sure to keep an eye on the URL’s – here is your opportunity to use the right keywords in your URL. Keep this in mind when creating your pages because this will help direct even more traffic to your page. If you align the structure with your keyword strategy – you are putting yourself ahead of the curb.
- Internal links and backlinks – Help users navigate to places that will serve them with the information they are looking for. If they landed on a specific landing page chances are there is a reason for it – but maybe they’re looking for a niche, something more specific. Make sure it’s easy for them to get to related topic pages easily. The easier it is to provide the user with information – the more helpful your website will appear to web crawls looking to index your information.
These are just a few reasons why a well designed website can help your SEO – we would tell you more but then we’d have to __________________ (fill it out yourself :P) .
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