What to Keep In Mind When Designing a Logo
Your logo is a representation of your brand and the key to winning over potential customers. You should take its design as serious as you take your business. Your branding is the first thing people should think of and the last thing they forget. So what should you keep in mind as you’re putting it together? These tips will help keep your mind on the overall picture and branding strategy.
1. You Shouldn’t Copy Other Logos
It’s fine to look at other logos and use them for inspiration. For example, you might like a featured color or shape. However, you should never directly copy somebody else’s work. This is bad form and will only cause problems for you in the end. Your logo should be your own and 100% original. Taking an original approach will set you apart from the competition. Buying a logo from an online company can also result in a duplicate logo as anyone who purchases them can have access. Be very careful about where you go to get your logo designed. Originality and creativity is key to designing a logo.
2. Don’t Overdo Effects and Keep It Simple
Some people think their logo needs to be as flashy as possible. Don’t get carried away with filters and special effects. Err on the side of clean. You don’t want people to feel confused or overwhelmed when they look at your logo. The logo should appear sleek, smart, and professional above all.
3. Stepping Outside Your Comfort Zone Is Important
You won’t accomplish much if you stick to what you have done in the past. Dare to try something new, even if you’re afraid. Discover what the world of design has to offer – you never know where it will take you. Take a risk and show your competition what you can do.
4. Make Sure the Logo Is Recognizable
Above all, your logo should be easy to remember. When people see the logo, they should immediately associate it with your brand. Observe it from all angles and test it to see if anyone can pick it out from a crowd. This extra work will really pay off.
LRT is a marketing and graphic solutions company specializing in offset printing, marketing, social media, graphic design, signs, banners, vehicle graphics, social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your marketing, social media, web development or other marketing and graphic design project – we can do it all. Talk to the experts today!