Web Design Matters to Your Audience and Search Engines. Here’s What You Need to Know
Today’s competitive online world demands innovation and a willingness to adapt. If you want your site to stand out from the thousands of others, you need to give your audience exactly the right things. Confused about what to do? The information below will help you to move forward and find success.
What Are UX And UI Designs?
You might be familiar with these terms, but don’t know what they mean. A UX design is a user experience design. This means that a UX design should focus on technical aspects. You need to think about how a customer interacts with a website and improve the ease of access and usability. A UI design is a user interface design. It deals with the graphic design part of the website. You can’t have one without the other, and they should be able to connect smoothly. If you ignore them or sacrifice one for the sake of saving time, you will only run into problems for your brand and reputation.
Give People What They Want
You should always keep in mind what your customers want. They are your bread and butter, and to dismiss them would be a mistake. Many people browse the Internet on their phones, and your website should be able to function properly on mobile devices. Visitors should be able to navigate without any confusion standing in the way. A good UX design always provides a flow that people can follow. If they can’t, they will leave. You will lose out on sales.
Make Your Website Visually Appealing
UI design is more than the smart placement of buttons and links. You have to appeal to the senses of visitors. You need to make them feel good when they look at your website. They should feel compelled to explore to see what else you have in store. Your text should be readable, and that is where typography comes into play. When you maximize the graphic balance and make it easier for people to understand written content, you increase your chances of success. You look professional and reliable in the eyes of the online and offline community.
Remember To Use SEO
SEO, also known as search engine optimization, involves choosing special keywords to help you get a higher ranking in search engines. While you’re putting together a UI and UX plan, remember to think about SEO, too. Remember that it’s not a good idea to stuff as many keywords as possible into your content. You will make your written content look like spam, and people will believe you’re not to be trusted. Show restraint and be smart about the words and phrases you use. Your SEO keywords should make sense – don’t pick a word out of thin air. If you choose a keyword that involves cars, and you run a daycare service, visitors will only be confused.
Some business owners think it’s enough to throw a few images together and call it a website – this is nowhere near enough. If you’re not innovative with your web design and don’t give customers what they want, you won’t get the results you want. You won’t get increased traffic and sales – only headaches and frustration will be at your side. It’s important to pay attention to UI and UX design, and the information above should help you on your quest. If you want your business to stand out from the competition and demand respect from consumers, it’s time to step out of your comfort zone and put in the work.
Are you ready to make a website that truly makes your business shine? Do you need help with your online presence? Let us know, we’re ready to help you.
LRT is a marketing and graphic solutions company specializing in offset printing, marketing, social media, graphic design, signs, banners, vehicle graphics, social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your marketing, social media, web development or other marketing and graphic design project – we can do it all. Talk to the experts today!