29 July 2013

Top 10 reasons you need a marketing professional

CreateInspireDesign. Implement. These are more than just words, but rather a philosophy that we live and adhere by here at LRT. Our business strives on our ability and drive to create, inspire, design and execute the best marketing strategies and visual solutions for our clients. LRT is Chico, Redding, Sacramento and Northern California’s premier marketing and visual solutions company with over a decade of experience in the marketing industry.

As industry leaders in the marketing arena it is our job to recommend a marketing professional, but more than that, as your confidante,  your friend and your colleague it’s our responsibility to steer you in t he right direction. Your clients trust you to do a better job at handling their insurance (or whatever your forte might be) then they would, so you should sit back and relax, it’s our job to market businesses.

Marketing Help Chico

There are a variety of reasons you might need a marketing professional but here is our top list of why you should sit back, relax and let us do the work :

  1. You’re too busy – your time is valuable. Creating and executing a marketing plan is a full time job, you already have one of those. Where are you going to find the time to succeed at marketing? Simple, you wont. Hire us. Okay, or at least hire someone, anyone.
  2. You don’t have consistent branding. What did you just say? Do your business cards not match your letterhead, your social media pages have different color schemes? You have different logos online and on print? Oh goodness! Consistent branding is so important, we can’t even find the words to explain. We’re in disbelief. Talk to us today right now.
  3. You want results. The calls used to be rolling in but these days you’re barely maintaining calls, yet alone getting new clients. You don’t want to sit around waiting for clients to come – you want results, but are so overwhelmed you don’t know where to begin. That’s just another reason to give us a call. From web development, direct mail to things as simple as branding business cards – we can help you enhance your business. We are here to make your business grow by helping it show.
  4. You don’t have an online presence.  Do you often wonder why people don’t come into your business? Have you checked out your google or yelp ratings lately? What about your visibility on merchant circle? If you don’t have an online presence then it’s time to hop on that bandwagon, you are potentially missing out on business simply by not being visible. If you don’t have an online presence you’re in desperate need of our help – or really anyone’s help. 5-10 years ago it wouldn’t have been a huge deal to be missing out online, but nowadays if you’re missing out online you’re missing out on a huge potential marketing opportunity. There are tons of free ways to enhance your visibility online. Many business people don’t have the time, energy or knowledge to get this done and that’s why we step in to help them. It needs to get done, one way or the other.
  5. You don’t have a website. Nothing hurts more than meeting with a client and finding out that they don’t have a website. Why? Pretty similar to the reasons we mentioned about online presence but mainly because it’s the first thing the majority of customers look for. Even if they don’t actually cruise your site, it’s the legitimacy of your business that they’re really looking for. If they can’t find you online, it’s unlikely they’ll take you seriously.  Not having a website can seriously hurt your online presence, it’s one of the easiest ways to market your business. If people can’t find you online, they might not even know you exist – are you willing to continue to take that risk?
  6. You don’t have a social media presence. We’ve said it before and we’ll say it again, if you don’t have a social media or online presence how will people know where to find you? While a little less crucial then having a website, social media is a necessity. If we have to tell you this, you’re in need of a marketing professional more than you’re probably willing to admit. Social media can help you with your SEO, and help keep you in the forefront of everyone’s mind. If you don’t have social media, you need to talk to us today so we can start strategizing on your marketing strategies today.
  7. You need an external perspective. Sure you might have the staff to help out with your marketing, but do you  have the right perspective? Having the right perspective to successfully launch  any marketing campaign is an essential. Would you really want a disgruntled employee annoyed at a small task or someone who is afraid to speak up to be responsible for ensuring the visibility and success of your business? Probably not, that is why we’re here – to take on that extra roll and offer an alternative perspective.  It is our job to offer creative and unique solutions that offers a perspective that is outside the box. When you’re in an environment related to a specific industry all day long, it’s sometimes hard to think outside of the box, therefore limiting your opportunity to properly market or brand yourselves. When you bring in an external marketing company you have the opportunity to broaden your horizons through outside perspectives. Trust us, it makes a difference.
  8. You don’t have the talent, skill set or creativity required. Oh wait, you also don’t have the expertise.  It’s time to get honest, let’s just be real – aside from not having the time to truly enhance your marketing, you just don’t have the talent. Unless you have a graphic designer, content manager/creator, web developer,  screen printing machine (+ crew) or wide format printing machine just hanging around the offices chances are you’re missing the creative team required to fully expand your marketing. We can’t all be the best at everything (but we’ll try), just as if we wouldn’t offer our advice to our clients on their divorce proceedings, it’s probably wise that you let the professionals strategize and execute marketing strategies for your business.
  9. You want to grow. It’s that simple. If you want to grow, it’s time to hire the professionals. This is always the case, in any industry for any industry.  If you’re ready, give us a call.
  10. You need help. We can help. It’s time to be honest again, you need our help and if you had the ability to move ahead internally, you probably already would have. You need our help; we’re here to help you. Let’s get this party started.

This is our top 10 list of reasons why you need a marketing professional, but the list is really a never-ending saga. Want to know more about how we can help you out with your marketing? From signs and banners to storefront window graphics to vehicle wraps, we can help you with it all.

LRT is the premier marketing and graphics solutions company that serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, or Sacramento. We would be more than happy to work with you on your next marketing solution – talk to the experts today!

Give us a call today at (530) 879-9261 or toll free (888) 934-6578 for a creative, innovative and successful marketing campaign that is sure to drive sales straight to your door.

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