How to Create the Perfect Facebook Contest in Five Easy Steps
A Facebook contest is a great way to stir up interest in your brand and benefit your customers at the same time. What does it take to have a successful one? What do you need to do to get everything running smoothly?
Step #1: Verify That a Contest Benefits Your Business
Before you dive too deep into the planning process, it’s important to determine if a contest is worth your time. If your business deals with a very niche market, you may not be able to get an adequate amount of people to participate. If you think you can have the contest, construct some goals. What do you hope to achieve by running the contest? What do you want the results to be?
Step #2: Choose a Suitable Prize
Every successful contest has a compelling prize. You need the prize to fit the subject of your business and be interesting enough to garner attention. For example, if you own a bookstore, a back massage probably won’t be what your customers want. However, a signed copy of a popular book may be just the thing.
Step #3: Keep It Simple
Many companies use third-party apps to help them keep track of participant information. If you choose to send people to a separate place to sign up, make sure the process is simple and short. Don’t ask for marital status or yearly income information – this may turn people away and make them uncomfortable. A name, contact number, and email address should be enough. When you keep things easy, you get a higher participation rate.
Step #4: Promote, Promote, Promote
When you create a contest, you can’t sit back and wait for attention. You have to get out there and spread the word. Send emails to your mailing list and plaster images announcing the contest on your Facebook page.
Step #5: Follow Up On Your Promises
Once the contest finishes, send the prize to the winner. Don’t procrastinate or assume the winner will forget. You have to fulfill your promises and show that people can trust your business.
Want to increase brand awareness and connect with your customers? Consider holding a Facebook contest. The information above may help you ensure its success.
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