Guide to Choosing the Right Colors for Your Next Marketing Campaign
You only have a few seconds to catch the attention of potential customers. The colors in your marketing campaign play a big role in whether or not you do, and it’s important to be careful when you select them. How do you ensure the best results for your business? What do you need to know as you move forward?
Choose Colors That Connect With the People You Want To Attract
While you were developing the content for your campaign, did you have a particular customer in mind? You have to know who you’re aiming for if you want to succeed. How old are they? Where do they live? Do they have a family? Remember – you’re not designing anything for yourself. You’re trying to appeal to your target market. Focus on how they go about their daily tasks. What colors are used on the packaging for products they buy?
Show Restraint with Your Palette
Just because you have a rainbow of colors at your disposal, that doesn’t mean you should use every one of them. Crazy color schemes make it difficult for people to read text or figure out the message you’re trying to convey. Nobody will take you seriously. Limit yourself to no more than five colors. Such an action forces your business to get creative and think differently.
Consistency Is Key
If you want to be recognized, you need to use the same colors throughout your marketing campaign. Don’t change them – you need people to connect these colors with your business. You want your brand to be easy to spot. When someone visits a website or picks up a brochure, they should be able to tell right away that it’s associated with you. This may feel like an impossible undertaking, but it’s one you can do with some real thought and effort.
Standing out in a competitive world can be difficult, especially if your business is small and still finding its legs. However, when you choose the right colors for your marketing campaign, you increase the odds that your chosen consumers will take notice. Step outside of your comfort zone, but don’t forget to set limitations.
LRT is a marketing and graphic solutions company specializing in social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your social media or web development, we can do it all. Talk to the experts today!