Beginners Guide to Finding the Right Marketing or Advertising Campaign Strategy
Internet. Print. Mobile. In this day and age it’s hard to really know where to direct your time, effort and money. It’s overwhelming. Do you invest in a SEO company, do you invest with a Billboard advertising company, do you invest in a offset printing company? The choices are overwhelming and we often get clients who feel exhausted just from having to think about it.
First thing is first, leave all marketing strategies to the professionals. Spend the extra time and money to invest in having a professional handle all of your needs for you. Seriously. I know it seems like the obvious answer but instead of trying to handle it all yourself – find a company that can take the reins over for you. That being said, you will still have a few things to consider before moving forward with a marketing agency.
The following tips will help guide you through finding the right campaign strategy for you:
- Did we mention that you should meet with the professionals? That is the number one guide to finding the right campaign strategy. You don’t need to go with the first company you meet with but it’s a good idea to work a professional company to help you find the right campaign strategy.
- Start by really organizing your thoughts about WHAT your goals are – do you want to increase your visibility online, do you want to increase your foot traffic toward your store, do you want to increase the attendance at your next event. Having a good idea about your goals and objectives will help move the project along
- Consider where you want your focus to be – is it online marketing or storefront presence.
- Keep in mind the type of engagement you want – do you want to see instantaneous results or do you want the long time customer?
- Know your target demographic and audience – this will help you figure out what the best marketing strategy will be i.e. a direct mail campaign versus a social media marketing campaign.
- Have a clear understanding of your target customer and what their needs are.
- Come prepared with a budget – you need to know how much you are able to spend to make sure you get the best bang for your buck.
- Have a good idea of the type of voice or tone you want to carry throughout your campaign – it’s important to know the perspective your company and its branding want to go. This will help with every aspect of the campaign from graphic design to website development.
- Do you have a slogan? It’s a good idea to have a slogan to move in any direction for your marketing strategy. This will help you find your voice.
These are just a few things to keep in mind for anyone trying to find the right campaign strategy that works for them. There are a lot of things to consider when beginning your adventure in the marketing world. Remember to keep things fun, creative and to make sure you walk away with the right message for your marketing campaign.
Need help on your next marketing or advertising campaign? Let us know you saw this blog and we’ll give you a free consultation and $100 off your first marketing materials.
LRT is a marketing and graphic solutions company that offers a large variety of solutions including SEO, advertising, marketing, signs and banners, billboards, vehicle wraps, building and wall graphics and other visual solutions in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, or Sacramento. We would be more than happy to work with you on your next marketing solution – talk to the experts today!
Call us at (530) 879-9261 or toll free (888) 934-6578 for a creative, innovative and motivated marketing team!
