Branding Basics for New Business Owners
You’re a new business owner who wants to chart a path to success. Branding is an important tool that helps you find a place for your business in the minds of consumers. But what are you supposed to do? It’s easy to feel confused or overwhelmed as you go through the motions, but LRT will give you a starting point.
Focus On a Message and Choose a Target Market
What is the message you wish to send? Maybe you want consumers to believe they will be happy and healthy if they use your business. You need to think about your message carefully. Once you decide, move on to choosing a target market. Perhaps fitness enthusiasts would be the best audience. It may take some time to finalize everything, but it’s worth it. You don’t want to rush and make sloppy, costly mistakes. Your business is still fresh – you don’t want it to meet its end before it had a chance to thrive.
Define the Theme of Your Brand
Every successful brand has a cohesive theme. You need to choose a color or colors to associate with your business. For example, McDonald’s uses red and yellow. You should also use a certain tone when you write content for your blog, marketing campaign, or social media accounts. If you want to attract young people, you shouldn’t use vocabulary appropriate for a law firm or funeral home. Don’t limit yourself to the Internet. Extend your theme to include the decorations you place in your office and how your employees answer the phone, among other things. Don’t forget – a logo is a must. A logo can make or break your branding goals, so keep this in mind.
When you’re a new business owner, you have a lot on your plate. You have to get people to notice you and form a positive reputation in your chosen market. How do you do this? How do you make your business stand out from the competition? You need to think about your brand. The act of creating a brand can be frustrating and overwhelming, but the information above may help you get started.
If you’re located near our headquarters in Chico, CA we also offer in-house graphic design consultations in our state-of-the-art creative studio. For the surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville or Sacramento please email or call us to schedule an appointment, we will work with you to get your branding design and printing needs taken care of