11 Reasons your business should be on Social Media
I remember when myspace first came out and it was all the rage. My mom said it was just a fad and would go away soon. Then facebook came out, she said the same thing. It’s been almost 10 years since that time and guess what – social media isn’t going away anytime soon. Not only is it not going away it’s completely taken over our society. Heck we even pay people to do our social media for us! Who would have thought? Needless to say, social media has evolved over time from connecting people with people to also connecting businesses with people.
Social media is imperative to any business, especially small businesses for a variety of reasons. Most people know they should be on social media (if they don’t they should) but a lot of times they don’t necessarily understand why. We want to help break down a few reasons why your business should be on social media!
Social media is imperative to any business, especially small businesses for a variety of reasons. Most people know they should be on social media (if they don’t they should) but a lot of times they don’t necessarily understand why. We want to help break down a few reasons why your business should be on social media!
- Branding
- Social media is another way to continue to build your company’s brand. Big or small, visibility is visibility. Social media no longer belongs to just kids, demographics responsible for purchasing decisions are now on social media making it important to get out there. This is another opportunity to complete brand your business, don’t miss out on it. It’s FREE.
- Top of mind awareness
- The beautiful thing about social media is that it gives you the power to be at the forefront of everyone’s mind. Social media gives us the ability to constantly engage with our customers in an innovative and creative way. Create a buzz every day, for free and make it even easier for your customers to keep you in mind for their next job or project.
- Word of mouth marketing
- Similar to top-of-mind-awareness, word of mouth lets others spread the good word about your business without you having to do anything past your initial post. The only thing better than good advertising is free good publicity. Sharing, Liking, Re-tweeting are the modern day version of free publicity so give yourself another opportunity to get people talking about you by creating engaging social media accounts and personas.
- It’s time to show off
- Sure it might be a little tacky if you do it all the time, but there’s nothing wrong with bragging about your wonderful products and services some of the time. Social media is an easy and wonderful way to show off your products and services. This is your opportunity to show all of your goods. Often times we get clients who come in for one thing and end up with another because they have no idea we do service a. Social media is a great way to show off all the beautiful products that you do!
- SEO
- Search engine optimization is essentially the process in which your website or web page shows up in a search engine organically. Organic SEO refers to the online ranking of your website used without paid advertisements or paid tactics. Did you know that social media sends signals to search engines helping them discover how relevant (or irrelevant) your website is. In fact, if you’re not on social media, it can severely hurt your SEO. Often times our pictures posted on social media outlets like facebook, flickr, tumblr and pinterest end up in the #1, 2,3 etc. placements on google images. Don’t believe us? Google “vehicle Graphics chico” -> click on images and see for yourself how many of those images originally circulated from some sort of social media platform, most likely flickr or facebook. Want to help your visibility with organic online searches? Here’s your chance to do it – with a little bit of time, the right strategy, you can cut online advertising in half with the right social media. What are you waiting for!? Get onto those organic listings.
- Online reputation management (brand monitoring)
- There’s only one way to control what’s being said about you online and that’s to embrace it. Whether it’s good or bad, whether you have an account or not, things will be said – the only way to get in front of it is to be involved at the beginning of the conversation. When you’re on social media you have the opportunity to manage your online reputation and control branding. Get ahead of the game by monitoring the conversation.
- Connecting with customers
- Social media has a lot of value but one of the best values it has is its ability to humanize a brand. Facebook, twitter, google plus, pinterest all give you the ability to connect with your customers. Connection is everything when it comes to social media (and to business), build a substantial relationship, connect correctly and you just made a customer for life. Here’s an opportunity to brand yourself without selling yourself. Connect by showing customers your human side – this is a powerful aspect of social media and can go a long way. Check out this great TedTalks video on the power of connecting on social media
- Building new relationships
- While social media is a great tool to help connect with current customers and to nourish those relationships that we already have. A great addition to social media is that it allows you to build new relationships with customers. Social media is a tool to help build new relationships. Whether your goal is to connect B2B or B2C it’s a great way to build and nourish new relationships!
- Increasing ways for customers to reach you
- This is just another opportunity for customers to reach out to you and discover you! When they have something to say they can tweet it, post it, share it etc. etc. and connect with you via social media platforms! If they have a question for you they can immediately message you! Times are changing, people depend more and more on social media to connect them to who they want to talk to and making sure you’re on social media is a great way to make sure they reach out to you and make reaching you as easy as possible.
- Cost effective advertising
- Online advertising can be timely and expensive. Testing keywords, demographics, posts etc. etc. takes a lot of time and money. When you utilize social media for advertising say on facebook – you can instantly target the people you want to target at a very low cost. No more need for long hours spent on finding the right budget for the right keyword – instantly target the right demographic at the right time and the right cost. Cost effective marketing has never been made easier. What are you waiting for?!
- Increase Sales
- Just like any other marketing tool social media is a great way to increase sales. I wouldn’t bank on an immediate return on ROI just from the pure creation of your social media accounts however keep in mind that top of mind awareness, advertising, seo and all of our other techniques are great way to help increase your sales through social media.
These are our top 11 reasons why your business should be on social media – but they’re not our only reasons. Our list could go on and on – want to know more about our social media plans? Just ask!
LRT is a marketing and graphic solutions company specializing in SEO, social media, advertising and branding that serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, or Sacramento. We would be more than happy to work with you on your next marketing solution – talk to the experts today!
Give us a call today at (530) 879-9261 or toll free (888) 934-6578 for a creative, innovative and successful marketing campaign that is sure to drive sales straight to your door.