5 May 2015

6 Reasons to Integrate Visual Content into Your Social Media Campaigns

The Internet is a cluttered and competitive place. If you want your business to stand out and demand attention from your target audience, you need to add visual content to your social media endeavors. It’s time to explore new avenues and tread foreign waters. Why is this the case? Why should you make the effort to add media to your campaigns? These six reasons will show you a few reasons why!

Movie stars at the Oscars, posted by show host Ellen DeGeneres

Content Is More Likely To Go Viral

When someone likes your content, they will share it with their friends and family. This can earn you thousands of inbound links. Not every click equals a new customer, but increased exposure is never a bad thing.

It’s Easier to Remember

Visuals can help your readers understand what your content is trying to convey. They can make connections and recall information with greater ease later down the line.

visual-content-chico-lrt-graphics

It Brings Out Emotions

Do you want your potential customers to feel angry? Concerned? Happy? The right visual elements will make all the difference. It’s important to know about the psychology of colors and how the subject can benefit your business.

You Can Get Views for Your Blog or Website

A compelling video or image may lead to more hits on your blog or main site. People will want to learn more about you and the services you offer.

More People Will Follow You or Subscribe To Your Mailing List

The more comments and shares you have on Facebook and similar social media sites, the better off you are. Somebody will see the numbers and want to pay close attention to your activities. No matter how you look at it, this is a good thing.

Customers Can Process Information Faster

You only have a few seconds to get the attention of the average consumer. Visuals can make this outcome more likely because they’re simpler than blocks of text.

If you find your social media campaigns lacking, it’s time to make a change. Visual content is an excellent option, and the information above will explain why this is the case.

LRT is a marketing and graphic solutions company specializing in marketing, social media, web design and development, SEO, blogging and content creation and anything you can imagine to help your business enhance its online presence and visibility. LRT Graphics serves a large variety of clients in Chico and surrounding North State and Northern California areas like Oroville, Paradise, Corning, Red Bluff, Redding, Orland, Reno, Sparks, Yuba City, Marysville, Sacramento and more! We would be more than happy to meet with you about your marketing, social media, web development or other marketing and graphic design project – we can do it all. Talk to the experts today!

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